by overwhelmingly popular request today’s episode is on the 9×12 postcard and how to make $5,000 every month just from a postcard you can do it anyone can do it from a teenager to a 80 plus year old and you want to go on vacation you want to take that trip or whatever could go wherever you want $5,000 Air flight well I can’t tell you what you going to do with $5,000 that’s up to you but I can just tell you how to do it it’s a perfect system for a lot of people it’s great for people who are trying to replace their job maybe they hate their job and they’re trying to get out of it and get some kind of income that will replace it it’s great for stay-at-home moms stay-at-home dads who maybe want to contribute financially I know how it is like you’re stay-at-home and your spouse is making the money but you and you’re doing a lot but you want to feel like you’re contributing money to the household or or financially this is a absolutely fabulous system for that retirees it’s also great for successful marketers and business people who want to add something to their Arsenal it is proven okay you’re going to make $5,000 profit more more or less I mean you can make more than that you can make less than that but $5,000 is in profit is a pretty achievable thing I’m going to break it down into straightforward how it works without getting too complex or maybe you don’t have any money right now to inv and you just want to get going and make $55,000 I’ve been there and helped thousands thousands of people the last decade do this so you can too so this episode is going to be an absolute freaking Banger for anyone even if you’ve been through the 9×12 system before this is going to be a incredible like just refresher the 9×12 system at its core is just a big postcard looks like this I’m going to use I’m use my fellow marketer Tim’s Tim Black’s postcard because he he doesn’t mind when I show it this is well this is a really simplii this is giant postcard massive postcard it’s 9 by 12 in and you fill it with other businesses on it okay other local businesses so you’re taking a big postcard can look like this too and you’re just putting other local businesses on it you’re going to do the work you’re going to do the hard work of patching businesses together okay and they’re in turn are paying you for advertising space on that card that is all it is it’s a platform to advertise it’s a brilliant it’s a it’s a great thing for any Community to have where you have a giant postcard with nothing but local businesses on it and it’s going to Residents in that area so 10,000 we’re going to focus on 10,000 residents which is a nice healthy sample of people so just imagine you’re a business owner and you’re able to advertise on a on a big giant piece with nothing but other local businesses that don’t compete and getting it into the hands of 10,000 local people like it’s unbelievably fantastic way to advertise there’s no spam filter there’s no clutter like the the mailbox is a great place to be and being able to get it directly in the hands is a postcard so there’s no envelopes to open there’s nothing to thumb through it’s not a catalog format where there’s thousand pages you’re not squashed in there with other competitors and it’s well-received it’s nothing but local businesses there’s not a bunch of corporate stuff it’s all local stuff so people get in the mail and they love it it’s like wow this is great this has a dozen or so however many you want to fit on the card of local businesses all with offers deals coupons useful things from local businesses it’s not junk mail I like to print them on a shiny 14. stock it’s nice and glossy it’s really thick feels valuable it’s super well received by the the people getting it and by business owners who have a chance to affordably advertise to 10,000 people you can also do it to 5,000 people we don’t want to complicate it at 10,000 is a is a great sample you are going to do the work of putting people together just getting other businesses on it if you present it right and if you do the things I’m going to show you it’s going to be really easy they’re going to make it’s going to make sense it really it shouldn’t be any more difficult that just showing a business owner this is what you’re putting together uh and this is how much it costs and it should go Fairly smoothly if you follow all these steps you’re going to fill this card in a really short amount of time I generally say two weeks you could do it in a week but two weeks is a pretty healthy amount you could even it could may even take you three weeks depends it depends how much effort you want to put into it but really there are plenty of advertisers around you and that’s that’s a big point there are plenty I promise you no matter how small of an area you’re in there are plenty of advertisers who will willingly spend money with you to get on this card because it’s going to be so it’s going to get into locals hands at such an affordable cost that it’s you have to be stupid to say no well some people say no yes and we’ll talk about that but people with brains will say yes to this and you’re going to profit so you’re not gonna have to spend any money on this and that’s a big key point you don’t have to put any you don’t have to put any money up front on this zero you don’t put a dime of your money up front at all this is entirely paid for by all the advertisers and you’re going to rec you’re going to break even really fast which covers the cost of the printing the postage don’t worry about any of that you’re going to break even very fast and all the rest is profit so about in in general about half the card will be covering your cost and the other half is profit you’re going to be able to make $55,000 profit more or less on this card it’s going to happen if you if you just keep it as simple and uncomplex it will happen I can’t guarantee you unless you do the effort but it’s this has been proven it’s been done by so many other people um I’ve done it so many times I’ve taught so many hundred thousands of people over the last decade to do this it works really great thing is you can double it too so if you want to make 5,000 if you want to make $10,000 profit if you want to make $220,000 in profit a month you could do it absolutely the logistics of things get harder it it sounds crazy but things like just collecting payments and managing like who to Bill and who to pick up a check from becomes a challenge when you have a lot of these going out you have to hire people just to collect payments so those are good things to worry about we’re not going to worry about those things we’re going to focus on one card so you can get one card rolling a key concept to know because it’s important for you to it’s important for you to be sold on this yourself as well because if you’re sold on it then when you present it to other business owners you come across very confident and excited and that translates to them being confident and excited so a a really key thing to know about this is that this is really the magic of this whole thing is that if you were to send a card like this in the mail yourself so if you were a business owner and you wanted to send this card this size card and I might told it’s a massive card it’s a giant card it gets so much attention the amount of it’s like a mini billboard it’s like a little billboard arriving in someone’s mailbox if you were to send something like this yourself in the mail go get it designed printed mailed you are going to spend I if you called around you’re going to spend around a dollar each in printing and Postage and design it’s it’s going to be around a dollar each and if you think of just a stamp cost 66 cents right now it’s going up just that a loan is is almost a dollar then you had Printing and you had design like all you’re in this for a dollar even small postcards a lot of places will charge $1 just to just a mail so you’re looking at a dollar each so if you were to spend if you were to mail 10,000 of these as a business owner 10,000 of these that’s some serious advertising like covering 10,000 people getting this into the hands of 10,000 local people you are looking at about $10,000 you you’re probably in the range of like $7,500 to $10,000 if you were to just call a bunch of printing places mailing places around you’re in this range this kind of mailing while it’s ridiculously powerful is not for everyone because it it’s just unaffordable like how many small local businesses can afford to spend $110,000 can afford to spend $5,000 $8,000 $10,000 on a mailer not not many can Big advertis Lots do there’s a lot of businesses that spend more than that but those are businesses that have their marketing down they they theyve they know what they’re doing they have big budgets they’re probably been in business a long time but what about all these other little tiny businesses like the little retailers little restaurants Home Room model like all just the smaller guys that don’t have these kind of large budgets and resources to do that kind of advertising like your average your your clothes retailer your a hair salon uh pizzia like they can’t how many of them can spend $10,000 on a mailer very very few so they kind of get left out they don’t have an option to get that kind of horsepower in their advertising think of like a like a startup lawn care place or something then they’re never going to be able to to afford $10,000 on a mail or they’ll never they’ll never be a able to do it so they never get to experience the power of something like this but you’re going to be making it affordable you’re going to suddenly be able to give them the opportunity to do that because you’re going to be able to break this card up into multiple spaces of all local businesses and everyone pays for each other everyone shares the cost you’re going to be doing the work of patching people together and allowing all these businesses that should never have been able to afford $10,000 in advertising and suddenly be able to get that for a fraction of the cost you’re going to be able to charge only $500 $550 per space and every I can tell you every single small local business they can come up with $500 like you if you can’t come up with $500 as a local business owner then you are you are probably going to be out of business very soon that is an amount that almost that virtually every local business can come up with so it’s within the affordability of everyone and suddenly you have businesses that have almost zero advertising budgets very little advertising budgets not a lot of options suddenly able to adverti get $10,000 worth of advertising for 500 bucks that’s how how crazy powerful I don’t know any other way to explain this to be able to get $10,000 of legitimate advertising legitimately $110,000 worth of advertising for $500 $550 is just it’s mind-blowing I’ve been doing this for 13 years I’ve been doing this since 2011 and it still blows my mind I’ve lived and breathed this system for 13 years and I’m still completely mind blown over the whole thing you’re getting $10,000 worth of advertising for $500 so dollars so if you can translate that some people who have not had the best success putting these cards together sometimes can’t relay that so so business owners don’t always understand what exactly you’re trying to sell them or why it’s so such a good bargain and if you can relay that it becomes such an easier thing for a business owner to to buy and to be excited about but that’s the truth you’re getting $10,000 go call go call every printer you can find around wherever and ask them how much you want to send 10,000 9×12 postcards out how much is it going to cost and you’re going to get in this range of 77500 or so to $10,000 but I’m going to show you how to get this for only about 4,000 4500 somewhere in that range 44500 by using the EDM system which is really cheap postage using a wholesale printing I’m just going to recommend myself you can go anywhere that’s cheap but I charge about $2,000 for 10,000 9 x 12 printed delivered to you you no matter what state you’re in at least in the continental US and uh so by getting the cheapest printing the highest quality Printing and getting the cheapest postage possible you’re able to get this for so much cheaper than it would be normally and then by combining a bunch of people together you’re able to get it so cheap for them that you can make thousands of dollars in Pro in profit in the process so about half the card is going to cover your cost you’re going to get this money up front and then the other is 100% profit and may you’re just going and talking to business owners you’re getting paid $500 $550 there’s people who spend a thou there’s lots of 9 by1 12 I call them 9 by1 12ers marketers that are doing this that charge upwards of $1,000 per space you can really charge whatever you want because again the value is roughly $10,000 now there’s two things you could think of that you could say you could say well Jake is it really worth $10,000 because like you’re you’re sharing it with all these other businesses is and I understand that you’re not getting the entire space to use the whole card you’re not getting to use the entire card yourself so you could say okay maybe this isn’t totally worth $110,000 but it’s worth many many many many thousands of dollars because it’s still getting seen it’s a postcard there’s no envelopes you’re still on it you’re getting seen by approximately 10 you’re actually getting it seen by a lot more than 10,000 people because it’s 10,000 addresses and every address has in an average of two and a half people that live on it because you have a lot of people with spouses you have a lot of people with other extended family you have people with kids and many people will see this there’s people will share it so lots more than one person per household will see this get it gets a very high exposure more than 10,000 people but it’s 10,000 addresses but you could also say that having a well put together card with local businesses on it can actually increase the value it may actually be more valuable to advertise on a card with other businesses on it than yourself because you’re now leveraging what might attract other people other people may they may not be let’s take a mattress for example a mattress store right they may want to advertise on this card if they were to do a mailer themselves which mattress places do they spend a lot of money on Advertising they they’re a great candidate to go reach out to I can almost guarantee you a mattress store will buy space on your card if they do their own mailer the people who aren’t so interest Ed in a in a mattress at the moment may toss it out they may say you know and and they have to keep mailing this is like real estate this is similar real estate in a lot of businesses they may not be interested at the moment so they start they toss it out but if you’re on this piece with other local businesses that they may be interested in so maybe they like the pizzeria maybe they like the retail Boutique maybe they like the hair salon now they’re seeing you with those people they’re seeing you and it’s kind of carrying over it’s giving it’s adding um visibility that you didn’t have before because or maybe they save the thing they it’s sitting in a drawer it’s sitting on a coffee table it’s PST set up on their fridge people will save these and they constantly see you they see The Mattress Place a bazillion times because it’s riding along with these other businesses so you you could also argue that it’s actually even more powerful and that’s a great way the way I just presented that is a great way to present it to other business owners because it’s an attract the benefit hey you could do your own mailer but you could also do this which is a fraction of the price and just think you’re going to be on someone’s refrigerator tacked up on their refrigerator and they’re going to walk by a billion times because they wanted they see the other food they see the pizza the liquor store the hair salon the toy store all these other businesses that are like highly broad demographic attractive to every meanwhile they’re seeing you a bazillion times so this is great if you’re a realtor Insurance Agency lawyer businesses that are uh hard hard to get people like people make these decisions a lot less frequently than going out to eat they’re going to see you a billion times and if you mail regularly on this that business is going to see be seen so many times just over and over and over for a fraction of the cost for like 500 bucks what kind of advertising can you spend $500 $550 on which really isn’t much money at all and get that get 10,000 local residents holding it riding along with all these other local businesses they’re seeing you it’s a super high quality piece and seeing you over and over and over and over and over and over like over and over as people save these cards they’re seeing you just endless times over and over so has this staying power that’s just unfathomable so you think of like plumbers electricians chiropractors dentists all these people will just benefit so so hard from just having other local businesses on it and just being seen so many multiple times over and over it’s incredible for 500 bucks for like nothing it’s like a like a pen I want say it’s like a penny because it’s a it’s a it’s like it’s like nothing though like and for as far as advertising what else are you going to spend $500 you can spend on Facebook ads which you’ll burn through in in a matter of hours I mean like $500 on Facebook ads when go do anything Google a adwards or stuff what are you going to spend $500 on compared to something like this and you can still do all that stuff like 9 by12 postcards are are just an enhancement to something you’re else you’re doing you could send your own mailers out and do 9 by 12 oh is that Mary Grace Mary Grace what oh I’m recording but it’s fine I’m just going to be talking it’s going to sound like I’m talking to myself I got interrupted there for a second by MGK let’s talk about the pricing structure $500 this is a sample card my favorite template currently uh by the way these are canva temp templates if you do pick up my course which is high respon marketing.com 9×12 it’s in the description below uh I share this this template you can fit as many ads as you want on this you can you can fit like Tim’s cardi doesn’t have a ton of ad I think he sells fewer ads for higher amounts some people like like Scott meiser who I got to have on as a podcast he does an 11 by 14 so he does an even giant like a even larger card and he has many of these that go out with lots of ads on them you can do this is another format that I really liked um Joshua melur one of my marketing students put this card out this is a nice nice thing but you can you can fit anywhere from like a dozen to to uh 18 ads 18 is like a Tic Tac Toe shape so it’s like it’s like nine on each side it’s just like a Tic Tac Toe you can squeeze all different size ads that’s it’s really flexible it’s on you you have to decide how many ads you want to put on on this and then just figure out how much you want to charge each one it’s going to cost around $4,400 in printing and Postage and design so anything that you charge so if you charge $550 per ad and you have 16 ads are making I think it’s like $4,800 profit you can bump that up to $600 you can squeeze an extra ad in there however much you want to make it’s a it’s a very very flexible system I would just give yourself enough time to sell the ads we’re going to talk about that in a little bit but you don’t want to you don’t want to have too many ad spaces on there and you’re just starting out and you can’t sell them all then you end up with a bunch of space that you can’t fill and now you’re sending the card out maybe you didn’t make as much as you should have or you just have a bunch of empty space which could have been used elsewhere so you it’s kind of this this balance it’s just this balance of how much you want you really want to charge it’s up to you that’s the beauty of business is what you charge is is totally up to you but if if you’re in this $500 to $550 range that’s a good balance because it’s every business can afford it so yes you probably should be charging more you know they the the you could charge $800 to $1,000 and be totally worth it for businesses but they may not have that amount on them like just able to spend right away is the more you start getting into $800 plus the harder it is to get people to just be like yes I’m on this let’s go here you go here’s 500 bucks let me run this card or whatever it’s just much easier when you’re starting out in my opinion to charge 500 you’re some kind of salesperson I haven’t I’ve never heard of this it’s a little bit sketchy you’re you’re by you thinking you’re becoming making this like big credible thing and making it look really big when it’s not you’re just actually pushing sales away it is way better million times better please follow this your best course of action is to just pres introduce yourself to other businesses walk in call my I would just walk in introduce yourself as a business owner yourself local business owner and tell them I’m sending out this want to introduce myself I am sending out a big postcard in the mail to 10,000 people I’m advertising on it and I’m wondering if other businesses might want to just share the cost and we all get on it and we don’t have any competitors so one per category you’d be the only HVAC guy you’d be the only dentist I thought of you that’s it you’re introducing yourself you’re explaining that you’re just trying to get other businesses on to share the cost and instead of spending $8,800 it’s now only going to be500 so if you if you present it like that you are going to sell so many spaces so fast go in and make it a habit of talking to five business owners a day you will have this card sold you will probably have this card sold in a week but give yourself two weeks and you will have it sold that means you’re gonna have $5,000 in profit in your pocket you gonna you gonna have $5,000 give or take in profit in two weeks from when you start talking to business owners if you just talk to five business owners a day go introduce yourself I’m soand so I’m I own whatever business or maybe just say I’m just starting up a local business I’m going to do this postcard I’d like to promote other local businesses on it and we all share the cost it’s just local businesses get a sample from me I sell these samples hit me on my contact information is in the description below hit me up anytime get some samples and I charge we charge $25 for samples uh we we just put a bunch in a a flat rate envelope and and you’ll have some to walk around you can even customize your own if you want I’ll print short runs for you whatever just just contact me put this thing in a business owner’s hands explain what you’re doing don’t get fancy don’t try to make yourself look into you’re just going to come off as a sales rep you’re just another local business owner looking to share the cost instead of spending $8,800 instead instead of spending $10,000 it’s going to be $500 that’s it if you present it like that you’re going to sell spaces like crazy and you’re going to have good business you’re going to make a lot of new connections you’re going to make a ton of connections other business owners and some of them aren’t going to do it but they’re if you ask they’ll point you to ones that will you know they’re for whatever reason they don’t want to do it ask them if they know anyone that might want to and you’re going to find that they uh like you and may say they’re friend that you’re going to sell spaces that way and even if they buy ask them do you have any other business owner friends that might want to get on this card the I’d like to bring up the power of exclusivity these CS while you don’t have to are really powerful when they only have one one business per industry so one Pizzeria one dentist because you can you one it’s good for the consumer getting it they don’t have to see a million like they see one but two you can leverage that you can say you know I just I’m putting one per category so one HVAC one lawyer went to do you I thought of you I went to you first you can use that if they’re iffy and you can say look I don’t you know I totally understand if you don’t want to but I I I got to put a plumber on here so either if you want it we’ll lock down to space if not I’ve got to go find another plumber but just be warn be warned you can use that tone be warned that don’t be mad when this comes out and it goes to 10,000 people and the only plumber on there is your competitor like it’d be probably a pretty good thing for you to be H this use that kind of tonality because it makes sense to the business owner oh crap this is going to 10,000 people uh I don’t want someone else being on there this will work really good for realtors too because they fight for this kind of space so if you’re sending these to 10,000 like local people it’s in their territory like they do not want they’re not going to pass up $500 now some Realtors are broke they’re broke you know they’re they’re Realtors can be the type of people that don’t have $500 because they’re some of them are just glorified like just hobbyist people but actual Realtors who who are full-time Realtors are not going to pass up $500 especially if they have a team if it’s exra broke broken they put their whole team on there for $500 like they are not going to pass it up and see some especially if if they start balking at it and you say you know I just want to let you know a re we’re putting a realtor on here uh if you don’t want someone else you know another realtor being on 10,000 of these you should probably lock down a space you’re going to sell the space Realtors Insurance chiropractor dentist they’re all great to put on here I would also suggest getting I call them anchor ads I talk about this so much in my courses so if this really interests to you and you want to put some money into a course go check out my Mastery course because I go through every every little thing um I’m trying to keep it simple uh for this podcast but anchor ads are are kind of good and that’s where you really really put extra effort in getting like a like a popular restaurant a popular some food related anything that’s really really popular uh especially food pizza and try to get them on your card there’s a lot of different ways you can do that but just put the extra effort to get them on your card because that adds a lot of credit credibility when you’re selling other EDS you can say hey Luigi’s pizza’s on here or whatever it it adds credibility the more your card fills up the more credibility you start automatically gaining because they see other businesses doing it but also it make it gives it a lot of value to the to the customer to the recipient so when the recipients get this they’re really happy and they like getting the card and they share it with their friends and becomes and you can tie this into social you know you can make social posts and you can get people sharing it on Facebook and you’re sharing it on Facebook and other businesses want to get on it because they heard about on Facebook you can also have advertise on here you’re going to get people once the cards out that they’re going to see it other business owners how do I get on this they’re going to call you and be like I want on this or how did I not know about this I can’t believe this once the card goes out you gain like just a lot of credibility so a lot of marketers and business people will do this too just to just to cement some credibility in the in the area you know I’m the person that puts this out uh it’s it’s a fast way to get a lot of clients if you’re if you’re a marketer you can in you can really quickly get a dozen or more client paying clients and you can sell them all whatever other services you have so now you have a lot of people you have a dozen people in your in your stable that have paid you that you’re doing marketing for and you’re probably getting them good results so I I would like to talk about results you’re not you don’t have a crystal ball so you can’t promise people any kind of results you don’t know maybe their business sucks you can’t say hey you’re going to get 1% response or something because you don’t know maybe they didn’t put a great offer maybe their business sucks maybe it was a bad time whatever all you can do is give them exposure it’s all this is It’s a plat it’s a platform it’s a the postcard is a platform where people can advertise to 10,000 or however many you’re sending I think Scott does like 20,000 he these he does 20,000 I believe of these you’re giving them a platform where they can get their business in front of 10 20,000 people and that’s it okay but the results is not your you can’t determine that so don’t go telling people they’re going to get 5,000 people through the door or some crazy nonsense because then they’re going to be upset when you told them one thing don’t even don’t even touch that subject you don’t want that does the bill does people sell Billboards and advertising any did they ever guarantee response they don’t they just collect the checks because they just have a platform the radio ad okay the people don’t they can they can play the radio ad they can play the commercial they cannot tell you you’re going to get x amount response and they will always be filling those spaces and people will always be writing those checks because they want that platform they want space on that platform so it’s actually a smart thing to Target and and talk to businesses that maybe spend a lot of money on branded advertising like insurance agents and lawyers and workers coming car dealers because they may want space on your card they may be easy spots to fill they don’t mind spending money over and over because it’s just get it’s securing that they’ll they’ll be the only one in that industry they don’t want to see the other car dealer how you think a car dealer you start putting out these cards every month you think a car dealer want does wants his competitor being on that one every month every month these things go out it’s going to get more and more like exclusive I want to be that one on that card how do I get on that card and they will pay money to make sure that they’re the only ones on that card it’s actually really cheap advertising and it’s the exclusivity is very is is very high uh we should talk about competition competition because you’re going to may be wondering well Jake I see these other place like valp Pac and money maer and uh maybe a lot of its magazine type stuff you usually either see a magazine type format like a catalog magazine that comes in the mail or you’ll see a uh envelope like Val pack it comes in an envelope and there’s a million ads these are not competing with that these these pieces do not compete with with that it’s tot totally different you may have businesses that also say you know well I do vpac I do money mail or I do CL the Clipper Magazine and they may have good results with those they may have okay results but this is different in a in those other competitors they’re one they’re probably not exclusive or they charge you through the roof to be exclusive so you’re squashed in there with all sorts of other competitors if you’re running a 20% off sale your competitor may be running a 30% off sale or you’re running a 10% right next to you is your direct competitor running a 20% sale and you’re like oh crap you know I just spent all this money thousands of dollars these things cost thousands of dollars and commit long-term contracts and commitments and now you’re squashed in there with another competitor who’s got a better deal than you so that’s a an advantage that the postcard has over those uh and but also it’s getting 100% exposure so when the postcard doesn’t have any envelope it doesn’t have any catalogs you’re not on page 76 where they have to thumb through all these pages to actually see you or or open an envelope the moment you start doing stuff like that you lose the exposure so if you send if you send 10,000 envelope mailers or 10,000 catalog mailers how many of those people will actually see your ads squashed in the middle how many of them because I probably less than half open them so you’ve already thrown half of them out the window those numbers half of them are garbage and then only so many will check through the whole thing and notice you it’s actually a really small percentage you may have a thousand people out of 10,000 that actually saw you it’s probably even less plus you’re in there with competitors and it’s a different crowd so the people who open Money Mailer vpac could they’re the like the coupon clipping crowd and they can sometimes be the people that you don’t necessarily want I use that I I explain that to uh other businesses when I’m talking with them about advertising on 92 postcard or a postcard in general as they may say like you know I do the the valp pack I do the money mailer and stuff and know like I just don’t like that whole coupon thing and the people that well that’s because the people who are specifically looking in those and opening those are that crowd so by advertising on a postcard that doesn’t have competitors that’s a kind of a more uh upscale look to it and it’s reduced ads there’s not so many ads uh you’re you’re reaching people whether they’re coupon Clippers Clipper people or not you’re reaching everyone so you are reaching all the people they’re all seeing it when 10,000 of these get mailed 10,000 people are seeing it whether they like it or not they have to you get this in the mail you have to see it you can’t not see this you have to touch it you have to look at it touch it transport it wherever like you have to do a lot of stuff with this you can’t just grab the envelope and say oh it’s blue envelope throw it out money oh tabed catalog throw it out they have to see it and you will get business just from people who weren’t even like would have never opened the envelope they would have never opened the catalog but this is something they were forced to see and it was something that they wanted so very very high high advantage over other other competitors like there it really isn’t a competing thing it’s a totally different thing and when you look at price so like it might be let’s say like a Val pack or I don’t know what they charge but maybe they’re cheaper per P per piece you know they might advertise like they advertise for 1 cent per delivery you know you’re spending $1,000 but you’re getting 100,000 mailers it’s only one penny each meanwhile you’re at 5 cents or 10 cents each if you start explaining the numbers where if half of these people it’s probably far less than half or more than half throw this out well it’s not really two cents is it it’s really like 4 cents and if only a certain fraction of those people actually get to your ad it’s actually a much higher so it’s actually more expensive to advertise in these because so fewer people are looking would you rather put bluntly would you rather have 10,000 postcards sent or 10,000 envelopes sent the postcards would be seen by 10,000 people the envelope would require people to open it it’s a fraction of the people would see it uh picking the areas you may Wonder Jake how do I pick these areas like how do I choose who I’m going to send these two again in my course if you pick on my course I go through all of that step by step but to not complicate things just think of who go on eddm USPS.com that’s the Every Door Direct Mail a routing map tool it’s very user friendly when when the site isn’t glitching but it’s it’s pretty user friendly and start looking around at the neighborhoods you can click and just pick neighborhoods on a map and it generates how many people just find think of the areas that local businesses would want to Target just just do the thinking for them think okay I’m going to get a dozen or more businesses what are the areas maybe I’m going to get a lot of home service so maybe I should pick kind of the more homeowner routes more upscale routes because they’re going to want to reach these you got to think you’re going to be presenting this to other businesses and you want to make this as attractive as possible you want to pick areas that are attractive like you’re a business owner and you want to reach a certain areas yourself you and if someone comes along and says hey I’m I thought of you I’m mailing these I’m another business owner I’m advertising on this and I’m hoping to get other local businesses to and we can all promote ourselves and it’s going to this neighborhood this neighborhood this neighborhood this part of town even print these out even print the things out and show them where it’s going like it’s gonna be super attractive you imagine some imagine you’re a business owner and a guy or girl comes up to you and it’s like hey I own another business you know I want to introduce myself I’m sending out this big postcard we’re going to put other local businesses on it just trying to promote small local business and we’re going to this area this area this area it’s 10,000 people and they’re all going to get this and then they’re super sold they see the postcard they see where it’s going they’re like holy crap this thing sounds amazing what the heck this is incredible well how much is this going to cost and they’re probably thinking it’s going to cost thousands of dollars you’re talking this massive postcard is going to 10,000 people it’s going to the neighborhoods that they want to reach like it’s going to good neighborhoods everyone’s going to see this it feels great it looks great they like you they’re doing business with another business owner not just a sales repap another business own another local business owner and they’re thinking this thing is going to cost thousands the thing that’s on their mind is like yeah okay I’m like super excited about this but this this thing’s going to cost a fortune it’s going to cost thousands that was going to cost me $5,000 I $5,000 and then you tell them it’s you know we’re sharing the cost because they have found out how to get the cheapest printing the cheapest Postage and we’re it’s we’re just splitting up the cost if we can get the whole card fill it’s 500 bucks $500 it’s it we’re just sharing the cost if you word it like that if you if you use the tonality like that it’s just 500 bucks we’re all going to share the cost including you uh it is just like a it’s like a going off it’s like what the are you kidding me are you kidding me the actually you this may sound so good that it’s hard to believe it’s actually true and you’ll find when you talk to business own about that they stop everything they’re like their ear they at once they were a little hesitant and now they’re like they’re like all attention is on you like this is just amazing this is so smart this is brilliant how do I get on this how do I get other people like is this for real are you are you a real person you know and if you’re another business owner are you a real person if you’re another AI generated salesperson if you’re like a like a a business owner that’s doing this as another way to advertise on your business and get in some you’re going to make connections you’re going to be like yeah I’m a real you know I’m local realt are here you know maybe they recognize you from the thing you’re just trying to put this thing together with other local businesses it’s like the best thing in the world it’s like the best thing for a business because little local businesses are not supposed to get this kind of ad advertising your vast majority of local businesses do are never supposed to mail 10,000 of these they’re never supposed to have the advertising budget of $10,000 like even if they did it wouldn’t make sense like you you can’t spend your retail Boutique you spent $10,000 on your hair salon you spent 10,000 on mailers you can get a ton of response you’ll never recoup like 10,000 it be really hard to recoup that because the the the ticket price is so low or your little C F or something but now you’re able it’s suddenly putting I had 13 years ago I just when I started putting this out I started doing it for myself but I remember so vividly I’m sitting on the floor of of our house and I’m like I want to come up with a system that allows even people with even businesses with just hardly any advertising budget and I want to make it I want to give them a lot of advertising I I just knew and I’ve never lost that passion like I just I knew that I could figure out a way because I had figured it out for myself by putting this together for myself like getting free advertising I knew that I could figure out ways to get everyday local in the trenches just starting out just making it just surviving or businesses that have been around but don’t have big advertising budgets a way to really get good advertising really solid working tons of advertising for really cheap like really affordable and I’d still make money in the process and me making money was actually an after even though I needed it at the time it was an afterthought because I was like I just know if I can put something like this together and I started adding all sorts of stuff onto it too and like adding upsells like maybe for $200 more I could add all this into directory and additional M all sorts of stuff uh and which is all explained really in my my course too so if you really want to get into that stuff go pick up the course it’s well worth it but I just I just knew that I had to put something together for the local everyday business owner which also makes sense for businesses with lots of advertising budget because they can actually buy a whole Space you can have a car dealer just buy the whole space in fact one of my first cards I saw a person advertising this is a good story I I saw this it’s a beauty school okay he’s a beauty school do you remember mg do you remember John Paulo’s Beauty School Institute or something do you remember that yeahand you remember that well I was um I was was was I was on like my first or second card or something this was like one of my first cards but I had seen this beauty school okay it’s like you could go to school to be a but a beautician or whatever cosmetology and it had popped up and they were doing just insane amounts of advertising they had the cars all wrapped and they had Billboards and I was like this is definitely a an Advertiser like this is a a a place that’s going to advertise so I called them and I got some guy on the phone and he’s like we don’t advertise and we don’t then hangs up on me I’m like what and I think he said that or not interested or something and I’m like just like thinking I’m like this can’t like they’re advertising everywhere I see them everywhere I’m like they’re they’re gonna want this so I found the email of the owner John Paulo and I it was an AOL address it was at AOL.com and uh there’s a really funny story I got to tell you after I that’s that’s hilarious mg I’ll tell you it after I turn the camera off because I it was so funny about that but so I email him and I’m like John I’m like I’m a you know whatever and I’m putting this thing out and he literally emails me right back and he’s like I want the whole side how much for the whole side of the card I’m in San Diego right now I’m on the beach or something he’s like I I want the whole side give me the whole side and I was like yes and I sold it to him for I don’t know like $33,000 or something I can’t even remember but it basically you know I I figured out how much every ad would cost to if if you were buying the entire backspace and uh gave a slight discount or something and that that sold I was like oh crap this makes sense now you have half the card sold now you only have to sell half the ads and every ad is you know essentially profit like it almost covered the whole cost of the card so you can also double up on ads triple up on ads um you can break ads into very small sections you can mix mix of you can see on here I use a thing called a column that’s that’s in my course but column ads you know all different sizes there’s so much flexibility it’s your business you can do whatever you want but you will you take on this system you will absolutely if you follow it and you follow everything I just said go through it again read you’re at the gym you’re driving go through this podcast again if you’re not buying the course just go through this podcast multiple times get it take notes uh just follow it I think I’ve covered everything I if as far as the printing and stuff just hit me up Jake uh printing forup che.com or high-response marketing.com my information’s below don’t worry about that part that that is just a logistical part that won’t that you don’t have to worry about uh just follow all these steps talk introduce yourself talk with other business owners you’re going to sell this thing out in no time it’s great for anyone to do I I can’t stress how amazing this whole system is I again I still have to pinch myself all the time that this is even still a thing last thing I want to because it’s so great last thing I want to mention is that it’s a it’s an asset you’re it’s like a building like if you own real estate on a next to a highway you could build a billboard and have the billboard on there if you own a media station and could run TV commercials you know you own it you are actually building a platform with Noone down you like you you start this from zero you’re building a platform and that platform becomes more and more valuable the more you put these out the more valuable that platform is because it gets known it gets well received it gets a lot of exposure you’ll have lots of advertisers and you will now have an asset you can technically sell it there’s a lot of people have sold their 9 by12 businesses over the year because you can just sell this asset in the advertisers to someone who wants to take it on so you can you can do this to get out you you can also double up you can run two cards a month that’s twice the profit you can run three cards a month you can go to new areas you can rotate around you can hire salespeople you can you will actually start if you if you keep doing cards they’re going to get so popular that you’ll have more clients and you know what to do with it so a after a few cards you’ll only be filling one or two spaces you know you’ll only be filling like a handful of spaces because you will already have people reupping and ready to go on the next one so the the hard part is really only in that first one or two cards if you put out a card right after your first card uh you still have to kind of start from scratch because the first people haven’t even like had their first card go out yet so it’s generally one or two cards until you start getting like repeat advertisers uh 50 to 80% will repeat and especially if you don’t promise results and you’re just promising that you’ll you’ll get it out uh you’re going to have a large majority of them re-upping so now you’re only filling half the spaces a handful of spaces you’ll actually get so many people that you can start doing 11 by 14s and stuff like that like Scott does work in fill bigger things or you have so many people you need to just do a second card you have to do another card or you have people saying I’ll go on any card you can do I want to go in this area that area and you start doing another card to another area you can do fewer amounts of cards you can do 5,000 10,000 or in my course I talk about doing two 5,000 cards so the the flexibility is unbelievable the the possibilities are endless and a lot of a lot of marketers will even just do these once in a while you don’t have to do them every month even know once in a while just to bring in new new clients new customers keep things fresh maybe you need maybe you want to go on vacation you want to take that trip or whatever sideo the whever they go the uh Thailand or whatever they get the girls or whatever you need that 5,000 you probably do a lot you could probably go wherever you want $5,000 Air flight you could just put out a card and go on vacation whatever you want to do buy the couch that you always wanted I don’t know whatever you do with with $5,000 well I can’t tell you what you’re going to do with $5,000 that’s up to you but I can just tell you how to do it so I hope you do it I hope you get a card out if you have any questions email me I hope I’ve answered everything go through this podcast as many times as you need buy the course go check out the course I got five installments okay the course my 92 Mastery course has five installments I madean five different parts that detail every step in in super detail so if you’re only con if you’re only interested or confused about one particular part you can pick up in individual parts and they’re independent or you can get the whole thing at a discount just get all five and go go big boy and get get get all done and make the $5,000 that’s what I want you to do
Author Archives: Jim Montgomery
Debt Financing for Businesses: A Simple Guide for Smart Growth
What is debt financing?
- Companies, just like people, sometimes need extra money to buy cool stuff or do big projects.
- Instead of saving up for ages, they can borrow money (called “debt”) and promise to pay it back later, plus a little extra (that’s the “interest”).
- This is way faster than saving for everything, and helps companies grow!
Types of Debt Financing
- Bank Loans:
- This is the classic “go to the bank” option.
- The bank gives you a set amount of money, and you pay it back in regular payments (like your allowance, but bigger chunks).
- Example: A bakery needs $20,000 for a new oven. They get a bank loan and pay it back over five years.
2. SBA Loans:
- These loans are like bank loans, but the “SBA” (Small Business Administration) helps make them happen.
- The government says, “Hey bank, lend to this smaller company, and we’ll make it less risky for you.”
- It’s great for new or smaller businesses that might have trouble getting a traditional loan on their own.
SBA 7(a) Loans
- The most popular SBA loan: This is great for all sorts of business needs.
- Max Amount: Up to $5 million
- Examples of Use:
- Buying equipment or machinery
- Buying land or buildings
- Hiring more people
- Refinancing existing business debt
SBA 504 Loans
- Focused on big stuff: These loans are for major fixed assets like fancy machinery or buying a whole building.
- Max Amount: Up to $5 million (up to $5.5 million for certain energy-efficient projects or manufacturing).
- Example of Use: A factory needs to buy a huge, expensive machine to make more products.
SBA Microloans
- Helping smaller businesses get off the ground: These loans are for startups or businesses needing just a bit of extra cash.
- Max Amount: Up to $50,000
- Examples of Use:
- Buying supplies and inventory
- Renting a small workspace
- Marketing your new business
3. Mezzanine Debt
Hybrid Nature:
- Mezzanine debt is like a blend of regular debt (bank loans) and equity (ownership in the company).
- Lenders give the company money, but they also get something called “warrants.”
- Warrants are the right to buy shares in the company at a set price later on. This makes it potentially more rewarding for the lender if the company does well.
Position in the Company’s Finances:
- “Mezzanine” means “middle” – this debt sits in the middle of a company’s capital structure:
- Senior Debt: Traditional loans from banks are on top. They get paid back first if something bad happens.
- Mezzanine Debt: Sits below senior debt – riskier for the lender.
- Equity: The owners’ stake in the company is at the bottom.
Why Companies Use It:
- Growth: Companies that are growing quickly but don’t want to sell a big chunk of ownership may like this option.
- Flexibility: Mezzanine debt can have more flexible repayment terms than traditional loans.
- When banks get nervous: If a company is considered a bit riskier, traditional lenders might shy away. Mezzanine lenders are more open to risk in exchange for potential rewards.
The Downside:
- Expensive: Mezzanine debt usually has higher interest rates than bank loans because the lenders take on more risk.
- Potential Dilution: Those “warrants” the lenders get could mean existing owners have a smaller share of the company if the warrants are exercised.
Example: A hot new app company needs a ton of cash to make their app even better. Mezzanine debt lets them do that.
Other Types of Debt:
- Bonds:
- Companies basically sell ‘IOUs’ to a bunch of investors.
- Investors give money now, company pays it back later (plus interest).
- Example: A big car maker might need billions to build a new factory. They issue bonds to get that money.
- Lines of Credit
- Think of it like a company credit card.
- The lender says, “You can borrow up to X amount whenever you need it.”
- Great for unexpected expenses or when cash flow is up and down.
- Example: A construction company gets busy sometimes and slow other times. They have a line of credit to make sure they can pay workers.
Important Things to Remember
- Debt is NOT free money! You gotta pay it back, plus that extra “interest.”
- Companies have to be careful not to borrow too much or they might not be able to make the payments.
- Just like you choose your friends carefully, companies must pick the right type of debt for what they need!
The Client Attraction System
How Do Clients Find You?
Getting new customers is the lifeblood of any business. The consensus in most marketing and business literature is that getting new customers is also the most expensive way to increase business sales.
Your New Client Attraction System is like creating a funnel that inputs a constant stream of new customers. You put leads for potential customers into the top of the funnel and those customers pre-sell themselves, eventually popping out of the end of the funnel ready to become a new customer.
In good times, particularly, you may never have to worry about getting new customers. However, there are times when new business may just dry up.
Who is your target customer? Have you looked at your business now to see which customers generate eighty per cent of your sales? Not surprisingly, those customers are probably only twenty per cent of your customer base.
Now what do they look like? Age, gender, type of business, education, etc. The potentials are long and this work can be tedious. But if you don’t know who you want to work with, how are you going to find them?
You are also going to identify the 20 to 40% of your customers who are not generating that much income and who are perhaps a pain to work with. You need to not look for more of those customers and stop working with the ones that you have. You know them. They are the ones that you wake up at night thinking about. They are the ones who call at the last minute. They are the ones who complain about the amount they are being charged. They are the ones that don’t pay their bills timely. You have permission to tell them to go somewhere else to be served. You need to be able to identify them before they become your customers or clients.
Once you find out who your “golden customers” are, how do you find more of them?
How did those customers find you? Were they referrals from other customers? Were they referrals from certain types of other referral sources? I get a lot of business from prior customers but I also get a lot of referrals from other lawyers, accountants, and financial planners as well as business brokers.
Who else does business with your “golden customers”? Who are their vendors? Who do they sell to? Who advises them? Can you identify and cultivate those referral sources?
Where do your “golden customers” hang out? Do they go to similar churches or schools? Do they belong to similar organizations or associations?
For example, if your target “golden customers” are lawyers, they belong to bar associations. If you want to find them, you can contact the bar association and meet the two most important people to getting you introduced: the executive director and the immediate past president. The current president is busy with their duties but the immediate past president has made all of the contacts but no longer is tied up with the day to day affairs of the association!
In real estate, one of the adages is location, location, location. Visibility may attract tenants, customers, etc. A billboard on a road with no traffic has little chance of being seen by potential customers.
How do you get in front of potential customers or referral sources?
If potential customers don’t know what you do, how will they know to reach out to you when they need what you offer?
When someone asks you what do you do or what your company does, what do you say? Most people answer with what they are rather than what we do. I am an attorney, but what I do is buy and sell businesses? What I really do though is help successful people become even more successful. Which answer would you want to hear?
What problems do you solve for your customers or clients? You know how successful business owners want to get more money from their business. I help successful business owners become more successful.
One of the best answers I have heard was a collision repair shop owner. He made it quite clear and simple, “I fix broke cars”. Perhaps not the best English but I bet you got the picture.
In one of his books, author and marketing guru Jay Abraham talks about the ways you can increase the income from your business. As he puts it, there are only three ways to increase business income:
- Get new customers
- Get your existing customers to buy more frequently
- Increase the amount that customers are spending with you.
Frankly, he is right and we should look at those ways. I should warn you though that while each of those strategies alone is excellent, wait until you see how you might use them!
First let’s look at where you are now. For this exercise you can substitute your numbers for your business. You get about 200 prospects into your funnel and you are able to close 20% of the prospects to customers, resulting in 40 customers. Each of them spends $1,000 so your monthly sales are $40,000.
Your funnel works but you want to see if you can increase the number of prospects by 20%.
So, we ramp up your prospecting through email marketing, advertising, word of mouth, or new referral sources to increase the new customers by 20% to 48 customers per month. Your gross sales are now $48,000 per month. Congratulations, you just grew your business by 20%!
As an alternative to adding new customers, it might be just as effective though to increase your closing rate. So let’s interview your top 3 sales people and video their sales presentations. They have probably never even compared notes and probably did not want to. However, after a lively discussion, you were able to use the best of their presentations and script a sales presentation that they and your other salespeople can rehearse. The result is a 20% increase in your closing ratio so you can increase sales with just the same number of prospects and without additional expense of more salespeople!
Your gross sales are now $48,000 per month. Congratulations, you just grew your business by 20%! But now you have your thinking cap on. What if we just raised our prices by 20%? Our products give the customer more benefit than we have considered. We have not increased prices in years. Let’s push until the customer starts saying no.
Your gross sales are now $48,000 per month. Congratulations, you just grew your business by 20%! Just by raising the price of your product which probably cost nothing to do.
How could you increase your business by more than 60%?
What if we combine the above? We increase the number of prospects. We increase our closing ratio. We increase the price. We do each of those at 20%.
The result is not 20% plus 20% plus 20% but actually 72.80%! Congratulations! We also just significantly increased the value of your business for a sale.
It’s cheaper to increase the amount your existing customers buy, because once someone has bought from you, then you have a higher chance of selling them again and you don’t have to pay to find that customer again.
That brings up an interesting question that will be the subject of another system that will be discussed: Do you have a system to capture the information on customers to retain them and do more business?
Email Marketing: Everything You Need to Know to Get Started
Email marketing is one of the most effective ways to reach your target audience and promote your business. It’s also a great way to stay in touch with existing customers and nurture relationships. But sending mass emails can be a challenge, especially if you have a large list of subscribers.
That’s where email marketing software comes in. These programs can help you send mass emails efficiently and effectively, while also providing features to track your results and improve your campaigns.
In this blog post, we’ll review 5 to 10 of the most popular email marketing programs on the market. We’ll discuss the features of each program, as well as the pros and cons of using it.
5 to 10 email programs that will send mass emails:
SendGrid is a cloud-based email delivery platform that allows users to send and track emails. It is a popular choice for businesses of all sizes, as it is easy to use and offers a variety of features.
Features:
- Email list management
- Email creation and design
- Email automation
- Email analytics
- Email validation
- Email deliverability tools
Pros:
- Easy to use
- Affordable pricing
- Comprehensive set of features
- Good deliverability rates
- Reliable customer support
Cons:
- Can be limited for businesses with very large subscriber lists
- Some features are only available on paid plans
Examples of use:
- Send welcome emails to new subscribers
- Send promotional emails about new products or services
- Send educational emails about your industry
- Send newsletters
- Send abandoned cart emails
- Send birthday emails
- Send transactional emails, such as order confirmations and shipping notifications
Ease of implementation:
SendGrid is relatively easy to implement. You can create an account and start sending emails in just a few minutes. SendGrid also offers a variety of tutorials and resources to help you get started.
Overall, SendGrid is a good email marketing platform for businesses of all sizes. It is easy to use, affordable, and offers a variety of features. However, it can be limited for businesses with very large subscriber lists, and some features are only available on paid plans.
AWeber is a popular email marketing platform that’s known for its ease of use and reliable deliverability rates. AWeber offers a variety of features, including:
- Email list management
- Email creation and design
- Email automation
- Email analytics
AWeber is a good option for businesses of all sizes, but it’s especially popular with small businesses and entrepreneurs.
Pros:
- Easy to use
- Reliable deliverability rates
- Good customer support
- Affordable pricing
Cons:
- Some features are only available on paid plans
- Can be limited for businesses with large subscriber lists
You could use AWeber to send a series of sales emails to a list of leads that you have collected from your website. The first email in the series could introduce yourself and your company, and the subsequent emails could provide more information about your products or services and why they are the best solution for your leads’ needs.
GMass is a Gmail add-on that allows you to send mass emails from your Gmail account. GMass offers a variety of features, including:
- Email personalization
- Email tracking
- Email scheduling
- Email automation
GMass is a good option for businesses that use Gmail and want to keep their email marketing in one place.
Pros:
- Easy to use
- Affordable
- Good deliverability rates
- Integrates with Gmail
Cons:
- Can be limited for businesses with large subscriber lists
- Can be difficult to set up for complex email campaigns
You could use GMass to send a cold email to a list of potential customers. The email could introduce yourself and your company, and explain how your products or services can help them solve a problem or achieve a goal.
- GetResponse
GetResponse is an all-in-one email marketing platform that offers a variety of features, including:
- Email list management
- Email creation and design
- Email automation
- Email analytics
- Landing page builder
- Webinar hosting
GetResponse is a good option for businesses of all sizes, but it’s especially popular with medium and large businesses.
Pros:
- Comprehensive set of features
- Good deliverability rates
- Good customer support
- Affordable pricing
Cons:
- Can be complex for beginners
- Some features are only available on paid plans
You could use GetResponse to create a webinar funnel. The first step in the funnel would be to send an email to your subscribers inviting them to the webinar. The second step would be to send them a reminder email the day before the webinar. The third step would be to send them a follow-up email after the webinar with a link to the recording.
- Instantly
Instantly is a cloud-based email marketing platform that offers a variety of features, including:
- Email list management
- Email creation and design
- Email automation
- Email analytics
- SMS marketing
- Landing page builder
Instantly is a good option for businesses of all sizes, but it’s especially popular with small businesses and entrepreneurs.
Pros:
- Easy to use
- Affordable
- Good deliverability rates
- Good customer support
Cons:
- Can be limited for businesses with large subscriber lists
- Some features are only available on paid plans
You could use Instantly to send a text message to your subscribers about a new product launch or a special promotion. You could also use Instantly to send a text message to subscribers who have abandoned their shopping carts, reminding them to complete their purchase.
ClickFunnels is a sales funnel builder that also includes email marketing features. ClickFunnels offers a variety of features, including:
- Drag-and-drop landing page builder
- Email list management
- Email creation and design
- Email automation
- Email analytics
ClickFunnels is a good option for businesses that want to create and automate their entire sales process.
Pros:
- Easy to use
- Comprehensive set of features
- Good deliverability rates
Cons:
- Expensive
- Can be complex for beginners
- Some features are only available on paid plans
You could use ClickFunnels to create a sales funnel that includes a landing page, an order form, and a thank-you page. You could then send an email to your subscribers with a link to the landing page.
No matter which email program you choose, it is important to use it responsibly and to follow the best practices for email marketing. This includes:
- Obtaining permission from subscribers before sending them emails
- Sending only relevant and valuable content
- Making it easy for subscribers to unsubscribe from your list
By following these best practices, you can use email marketing to build relationships with your customers and grow your business.
Here is a brief summary of each program’s ease of implementation:
- SendGrid: Overall, SendGrid is a good email marketing platform for businesses of all sizes. It is easy to use, affordable, and offers a variety of features.
- AWeber: Very easy to use, with an intuitive interface and a variety of tutorials and resources to help you get started.
- Instantly: Relatively easy to use, but has fewer features than SendGrid and AWeber.
- GetResponse: More complex than SendGrid and AWeber, but still offers a relatively easy-to-use interface.
- GMass: The most difficult program to implement, as it requires you to install a Gmail add-on.
- ClickFunnels: Difficult to implement, as it is a complex sales funnel builder that also includes email marketing features.
When choosing an email program, it is important to consider your needs and experience level. If you are a beginner, I recommend choosing one of the easier-to-use programs, such as SendGrid or AWeber. If you have more experience, you may want to consider a more complex program, such as GetResponse or ClickFunnels.
How to Win Friends & Influence People
How to Win Friends & Influence People by Dale Carnegie
How to Change People’s Minds Without Giving Offense
How to Win Friends & Influence People is a self-help book written by Dale Carnegie, first published in 1936. Over 30 million copies have been sold worldwide, making it one of the best-selling books of all time.
The book is divided into four parts:
- Fundamental Techniques in Handling People
- Six Ways to Make People Like You
- How to Win People to Your Way of Thinking
- Be a Leader: How to Change People Without Giving Offense or Arousing Resentment
In the first part, Carnegie discusses the importance of being genuinely interested in others, remembering names, being a good listener, and avoiding arguments. He also emphasizes the importance of being positive and enthusiastic.
In the second part, Carnegie provides six specific ways to make people like you:
- Be genuinely interested in other people.
- Smile.
- Remember names.
- Be a good listener.
- Talk in terms of the other person’s interests.
- Make the other person feel important.
In the third part, Carnegie discusses how to win people to your way of thinking. He emphasizes the importance of avoiding arguments, showing respect for the other person’s opinions, and getting the other person to say “yes” early and often.
In the fourth part, Carnegie discusses how to change people without giving offense or arousing resentment. He emphasizes the importance of understanding the other person’s point of view, appealing to their emotions, and using humor.
How to Win Friends & Influence People is a classic self-help book that has helped millions of people improve their relationships and achieve success in their personal and professional lives. The book’s principles are timeless and can be applied to any situation.
Here are some of the key takeaways from the book:
- Be genuinely interested in others. This is the most important principle in the book. When you are genuinely interested in others, they will be more likely to be interested in you.
- Smile. A smile is a powerful tool that can make you more approachable and likable.
- Remember names. People appreciate it when you remember their names. It shows that you are paying attention to them.
- Be a good listener. People are more likely to be persuaded by you if they feel like you are listening to them.
- Talk in terms of the other person’s interests. People are more likely to be interested in what you have to say if you talk about things that they are interested in.
- Make the other person feel important. People want to feel important. When you make them feel important, they will be more likely to like you and want to do things for you.
- Avoid arguments. Arguments rarely solve anything. Instead, focus on finding common ground and building rapport.
- Show respect for the other person’s opinions. Even if you disagree with someone, you can still respect their opinion.
- Get the other person to say “yes” early and often. This will make them more likely to agree with you in the end.
- Understand the other person’s point of view. Before you try to change someone’s mind, try to understand their point of view. This will help you to frame your argument in a way that is more likely to be persuasive.
- Appeal to their emotions. People are more likely to be persuaded by arguments that appeal to their emotions.
- Use humor. Humor can be a powerful tool for persuasion. It can help to break the ice, build rapport, and make your arguments more memorable.
How to Win Friends & Influence People is a valuable resource for anyone who wants to improve their relationships and achieve success in their personal and professional lives. The book’s principles are timeless and can be applied to any situation.
How Marketing Automation Can Double or Triple Your Small Business’s Income
How Marketing Automation Can Double or Triple Your Small Business’s Income
Marketing automation is the use of software to automate marketing tasks. This can free up your time so you can focus on other aspects of your business, and it can also help you improve your marketing ROI.
Marketing Automation for Lead Generation
For small businesses, marketing automation can be a powerful tool for growing your income. Here are some ways that marketing automation can help you double or triple your small business’s income:
- Increase lead generation: Marketing automation can help you generate more leads by automating your lead generation process. This can include tasks such as creating landing pages, sending email campaigns, and qualifying leads.
- Improve lead conversion: Marketing automation can help you improve your lead conversion rate by sending targeted emails and nurturing leads through the sales funnel.
Marketing Automation For Sales
- Increase sales: Marketing automation can help you increase your sales by automating your sales process. This can include tasks such as tracking leads, scheduling appointments, and sending follow-up emails.
- Improve customer retention: Marketing automation can help you improve your customer retention by sending targeted emails and providing personalized customer service.
How Much Can Marketing Automation Increase Your Income?
The amount that marketing automation can increase your income will vary depending on your business and your marketing goals. However, studies have shown that marketing automation can increase lead generation by up to 50%, improve lead conversion by up to 30%, and increase sales by up to 20%.
How to Get Started with Marketing Automation
If you’re interested in getting started with marketing automation, there are a few things you need to do:
- Choose a marketing automation platform: There are a number of different marketing automation platforms available, so you need to choose one that’s right for your business. Some popular marketing automation platforms include HubSpot, SendGrid, and Active Campaign.
- Set up your marketing automation platform: Once you’ve chosen a marketing automation platform, you need to set it up. This will involve creating your contact lists, setting up your email campaigns, and configuring your automation rules.
- Start automating your marketing tasks: Once your marketing automation platform is set up, you can start automating your marketing tasks. This will free up your time so you can focus on other aspects of your business, and it will also help you improve your marketing ROI.
Conclusion
Marketing automation is a powerful tool that can help small businesses double or triple their income. By automating your marketing tasks, you can free up your time so you can focus on other aspects of your business, and you can also improve your marketing ROI. If you’re not using marketing automation, you’re missing out on a great opportunity to grow your business.
Here are some additional tips for using marketing automation to grow your small business’s income:
- Start with a clear goal in mind: What do you want to achieve with marketing automation? Do you want to generate more leads? Improve your lead conversion rate? Increase your sales? Once you know what you want to achieve, you can start to set up your marketing automation platform and automate your marketing tasks.
- Track your results: It’s important to track your results so you can see what’s working and what’s not. This will help you optimize your marketing campaigns and get the most out of your marketing automation platform.
- Be patient: Marketing automation takes time to work. Don’t expect to see results overnight. Just keep at it, and you’ll eventually start to see the benefits of marketing automation.
If you’re a small business owner, marketing automation is a powerful tool that can help you grow your business. By automating your marketing tasks, you can free up your time so you can focus on other aspects of your business, and you can also improve your marketing ROI. If you’re not using marketing automation, you’re missing out on a great opportunity to grow your business.
ChatGPT Writes Marketing Plans?
Marketing Plan For Business Using ChatGPT
Auto Repair Shop Example
What if you could ask ChatGPT to write a marketing plan for your business? Let’s try it out:
Type the following into ChatGPT for your business
You are the owner of an auto repair business. You want to attract new customers with a Facebook social media campaign. Please outline an effective marketing campaign with minimal marketing budget
ChatGPT
Creating an effective Facebook social media campaign for your auto repair business with a minimal marketing budget requires careful planning and strategic execution. Here’s an outline of the campaign:
- Define Your Goals:
- Identify the specific objectives you want to achieve with the campaign, such as increasing brand awareness, attracting new customers, or promoting a specific service.
- Understand Your Target Audience:
- Research and define your target audience based on demographics, interests, and behaviors.
- Consider factors such as vehicle owners, local residents, or people interested in auto maintenance.
- Develop Compelling Content:
- Create engaging and relevant content that appeals to your target audience.
- Showcase your expertise, services, customer testimonials, or before-and-after photos/videos.
- Use a mix of photos, videos, and informative posts to keep the content varied and interesting.
- Encourage User Engagement:
- Encourage users to like, share, and comment on your posts to increase engagement.
- Run contests, quizzes, or polls related to auto repair or maintenance.
- Respond promptly to user comments and messages to foster a positive relationship.
- Leverage User-Generated Content (UGC):
- Ask satisfied customers to share their positive experiences and reviews on your page.
- Feature user-submitted photos or videos of their repaired vehicles.
- This helps build trust and credibility among potential customers.
- Utilize Facebook Advertising:
- Set a modest budget for targeted Facebook ads to reach a wider audience.
- Use Facebook’s ad targeting options to refine your audience based on location, demographics, and interests.
- Consider using carousel ads to showcase multiple services or testimonials in one ad.
- Collaborate with Influencers:
- Identify local influencers or bloggers who have an audience interested in cars or auto repairs.
- Partner with them to promote your business through sponsored posts or collaborations.
- This can expand your reach and generate more brand awareness.
- Offer Exclusive Discounts or Promotions:
- Create exclusive offers or discounts for your Facebook followers.
- Run limited-time promotions or provide discount codes to encourage new customers to try your services.
- Monitor and Analyze Performance:
- Regularly review Facebook Insights and ad performance metrics.
- Identify the types of content that resonate well with your audience and adjust your strategy accordingly.
- Experiment with different posting times and frequency to optimize engagement.
- Encourage Online Reviews:
- Request satisfied customers to leave reviews on your Facebook page or other review platforms.
- Positive reviews help build trust and attract potential customers.
- Engage with the Local Community:
- Participate in local events, sponsor community initiatives, or collaborate with other local businesses.
- Share updates and photos from these events on your Facebook page.
- This helps establish your brand as a trusted member of the community.
Remember, consistency is key. Regularly update your Facebook page with fresh content, engage with your audience, and adapt your strategy based on the insights and feedback you receive. With a well-executed campaign, you can attract new customers to your auto repair business while keeping your marketing budget minimal.
What are the top 3 goals for step 1?
ChatGPT
The top 3 goals for step 1, where you define your goals for the Facebook social media campaign, could be:
- Increase Brand Awareness: The primary goal could be to enhance the visibility and recognition of your auto repair business among your target audience. This includes making your brand name, logo, and services familiar to potential customers.
- Attract New Customers: Another goal could be to generate leads and attract new customers to your auto repair shop. This involves leveraging Facebook to showcase your services, expertise, and customer testimonials, enticing potential customers to choose your business over competitors.
- Promote a Specific Service: If you want to focus on a particular service or offer, one of the goals could be to create awareness and generate interest in that specific service. This helps in driving targeted traffic and potential customers who are specifically interested in that particular offering.
Using goal 2 can you define the target audience?
ChatGPT
Certainly! Based on the goal of attracting new customers, the target audience for your auto repair business can be defined as follows:
- Vehicle Owners: Target individuals who own vehicles, including car owners, truck owners, and motorcycle owners. Consider differentiating between private vehicle owners and fleet owners (e.g., businesses with multiple vehicles) if applicable.
- Local Residents: Focus on targeting individuals who reside in the geographical area where your auto repair business is located. This ensures that your marketing efforts are reaching people who are more likely to visit your shop conveniently.
- Demographics: Consider the demographics that align with your specific services and offerings. This may include age groups, income levels, and occupation types. For example, if you specialize in luxury car repairs, you might target individuals with higher income levels who own luxury vehicles.
- Behavior and Interests: Explore Facebook’s targeting options to narrow down your audience based on their behavior and interests. Consider targeting people who have shown an interest in automotive-related topics, DIY car maintenance, car enthusiasts, or automotive communities.
- Local Commuters: If your location is near a busy commuting route or residential area with a high volume of commuters, targeting this group can be beneficial. Many commuters may require regular maintenance and repairs for their vehicles.
By defining your target audience using these criteria, you can create more focused and effective marketing campaigns that specifically cater to the needs and interests of potential customers.
Can you use that to create a detailed customer avatar?
ChatGPT
Certainly! Let’s create a detailed customer avatar based on the target audience for your auto repair business:
Name: Mark Johnson
Demographics:
- Age: 35-50
- Gender: Male
- Occupation: Senior IT Manager at a local tech company
- Annual Income: $80,000-$120,000
Background:
- Mark is a responsible vehicle owner who takes pride in maintaining his car’s performance and appearance.
- He lives in the suburbs and commutes daily to work, covering a significant distance.
- Mark owns a mid-range sedan and values the convenience and reliability of his vehicle for his daily commute and family needs.
Interests and Behavior:
- Mark has an interest in technology, gadgets, and staying updated on the latest automotive trends.
- He enjoys reading online articles and watching YouTube videos related to car maintenance and DIY tips.
- Mark actively engages with online automotive communities and forums to seek advice and recommendations.
- He prefers businesses that prioritize professionalism, reliability, and offer exceptional customer service.
Motivations and Needs:
- Mark seeks a trustworthy and reputable auto repair shop that provides quality services to ensure the longevity and performance of his vehicle.
- He values convenience and efficiency, looking for a repair shop located nearby his residence or workplace.
- Mark appreciates clear communication and transparency regarding repairs, costs, and estimated turnaround time.
- He is willing to invest in reliable services and repairs that offer long-term value for his vehicle.
Challenges:
- Mark may have limited knowledge of technical aspects of auto repairs and seeks guidance and expertise from professionals.
- He is concerned about being overcharged or receiving unnecessary repairs and looks for an honest and transparent service provider.
- Time constraints due to work and family commitments may impact his ability to schedule and attend repair appointments easily.
By understanding the characteristics, interests, motivations, and challenges of a customer avatar like Mark Johnson, you can tailor your marketing messages and strategies to address his specific needs and preferences effectively. This helps in building a strong connection with your target audience and attracting customers like Mark to your auto repair business.
Using the customer avatar would you create 30 days of compelling content to post daily?
ChatGPT
Certainly! Here’s an example of 30 days of compelling content ideas tailored to the customer avatar, Mark Johnson, for your auto repair business:
Day 1: Share a photo of a well-maintained car and emphasize the importance of regular maintenance for optimal performance.
Day 2: Post a video tutorial on DIY car care tips, such as checking tire pressure or changing windshield wipers.
Day 3: Highlight the benefits of using genuine parts and how they contribute to the longevity of a vehicle.
Day 4: Share a customer testimonial praising your shop’s excellent customer service and efficient repairs.
Day 5: Post a before-and-after photo of a car that underwent significant repairs, showcasing your expertise.
Day 6: Provide a quick tip on how to improve fuel efficiency and save money on gas.
Day 7: Share a fun automotive fact or trivia question to engage your audience and encourage interaction.
Day 8: Feature a step-by-step guide on how to properly clean and detail a car’s interior.
Day 9: Highlight a specific service you offer, such as brake inspection or alignment, and its importance for safety.
Day 10: Post a video of a professional mechanic explaining common car issues and how to identify them.
Day 11: Offer a limited-time discount on an oil change service exclusively for your Facebook followers.
Day 12: Share a behind-the-scenes photo of your skilled technicians working on a vehicle, showcasing your team’s expertise.
Day 13: Post a customer success story, detailing how your shop resolved a complex repair issue efficiently.
Day 14: Provide tips on preparing a car for different seasons, such as winterizing or summer maintenance.
Day 15: Share a humorous automotive meme or joke to add a light-hearted touch to your content.
Day 16: Ask your audience to share their favorite road trip destinations and provide car maintenance tips for long journeys.
Day 17: Post a video testimonial from a satisfied customer, discussing their positive experience at your shop.
Day 18: Share a list of essential tools every vehicle owner should have for basic repairs and maintenance.
Day 19: Feature a local charity or community event your shop is involved in, emphasizing your commitment to the community.
Day 20: Post a fun “Guess the Car Model” image where followers can guess the make and model of a partially obscured vehicle.
Day 21: Provide tips on how to increase the lifespan of a vehicle’s battery and signs it may need replacement.
Day 22: Share a short video showcasing your shop’s state-of-the-art equipment and technology.
Day 23: Offer a free vehicle inspection to your Facebook followers as a limited-time promotion.
Day 24: Share a testimonial from a customer who praised your shop’s transparency in explaining repair costs.
Day 25: Post a customer review that highlights your shop’s attention to detail and commitment to customer satisfaction.
Day 26: Provide a checklist for pre-purchase vehicle inspections, helping potential buyers make informed decisions.
Day 27: Share a photo of a classic car and engage your audience by asking them to share their favorite classic car models.
Day 28: Offer a discount on wheel alignment services for customers who mention your Facebook post.
Day 29: Post a time-lapse video of a complete vehicle restoration project your shop undertook.
Day 30: Express gratitude to your Facebook followers for their support and loyalty, offering a special thank-you discount for their next visit.
Remember to mix up the content formats (photos, videos, tips, testimonials, etc.) to keep the engagement levels high and provide valuable and informative content that aligns with Mark Johnson’s interests and needs.
For those posts and the campaign how would you encourage user engagement?
ChatGPT
Encouraging user engagement is crucial to the success of your Facebook campaign. Here are several strategies to promote engagement with your posts and overall campaign:
- Ask Thought-Provoking Questions: Include questions in your posts that prompt your audience to share their opinions, experiences, or tips related to auto repair and maintenance. This encourages them to engage by leaving comments and starting conversations.
- Run Contests or Giveaways: Organize contests or giveaways where participants can enter by liking, commenting, or sharing your posts. This not only boosts engagement but also expands your reach as participants involve their friends and followers.
- Respond Promptly to Comments: Make it a priority to respond to user comments and inquiries promptly. Engage in conversations, answer questions, and thank users for their input. This demonstrates your commitment to customer service and fosters a sense of community.
- Encourage User-Generated Content (UGC): Request your customers to share their experiences, testimonials, or photos/videos of their repaired vehicles. Feature UGC on your page and give credit to the contributors. This not only encourages engagement but also serves as social proof for your business.
- Polls and Surveys: Conduct polls or surveys on topics related to auto repair and maintenance. This allows your audience to participate actively and provides valuable insights. Share the results and engage in discussions based on the findings.
- Use Interactive Content Formats: Experiment with interactive content formats such as quizzes, puzzles, or interactive infographics. These encourage users to interact with your posts, test their knowledge, and share their results.
- Share Behind-the-Scenes Content: Offer a glimpse into the daily operations of your auto repair shop. Share behind-the-scenes photos or videos of repairs, showcasing your skilled technicians and the process involved. This creates transparency and sparks curiosity among your audience.
- Create Facebook Polls: Utilize the Facebook Polls feature to ask your audience for their preferences or opinions on specific topics related to auto repair or new service offerings. This allows users to easily participate by selecting options and provides you with valuable insights.
- Request Feedback and Reviews: Regularly ask your customers to provide feedback or leave reviews on your Facebook page. Positive reviews serve as social proof, while feedback helps you understand areas for improvement. Respond to reviews graciously and thank users for their input.
- Host Live Q&A Sessions: Schedule live Q&A sessions where you can answer questions from your audience in real-time. This interactive format allows for direct engagement, establishes you as an authority in your industry, and builds trust with potential customers.
Remember to actively monitor and respond to user engagement, whether it’s likes, comments, shares, or direct messages. By fostering a sense of community and actively involving your audience, you can cultivate a loyal customer base and attract new customers to your auto repair business.
Can you redo the posts to use your suggestions for user engagement?
ChatGPT
Certainly! Here’s a revised list of 30 days of compelling content ideas for your auto repair business, incorporating strategies to encourage user engagement:
Day 1: Share a photo of a well-maintained car and ask your audience to share their favorite car maintenance tip in the comments.
Day 2: Post a video tutorial on DIY car care tips and ask your audience to share their success stories or any additional tips they have tried.
Day 3: Share a photo of a genuine part and ask your audience if they prefer using genuine parts or aftermarket parts, and why.
Day 4: Share a customer testimonial praising your shop’s excellent customer service and ask your audience to share their own positive experiences in the comments.
Day 5: Post a before-and-after photo of a car that underwent significant repairs and ask your audience to guess what repairs were done.
Day 6: Provide a quick tip on improving fuel efficiency and ask your audience to share their fuel-saving strategies.
Day 7: Share a fun automotive fact and ask your audience to comment with their own interesting car-related trivia.
Day 8: Feature a step-by-step guide on how to properly clean and detail a car’s interior and ask your audience to share their favorite cleaning products or techniques.
Day 9: Highlight a specific service you offer, such as brake inspection or alignment, and ask your audience to share their personal experiences or questions related to that service.
Day 10: Post a video of a professional mechanic explaining common car issues and ask your audience to comment with any additional questions they have about car problems.
Day 11: Offer a limited-time discount on an oil change service exclusively for your Facebook followers and ask them to tag a friend who might need an oil change.
Day 12: Share a behind-the-scenes photo of your skilled technicians working on a vehicle and ask your audience to caption the photo in the comments.
Day 13: Post a customer success story, detailing how your shop resolved a complex repair issue efficiently, and ask your audience to share their own stories of overcoming car troubles.
Day 14: Provide tips on preparing a car for different seasons and ask your audience to share any additional seasonal maintenance tips they follow.
Day 15: Share a humorous automotive meme or joke and ask your audience to comment with their favorite automotive-related jokes or memes.
Day 16: Ask your audience to share their favorite road trip destinations and provide car maintenance tips for long journeys.
Day 17: Post a video testimonial from a satisfied customer and ask your audience to share their own experiences with your shop or leave their own reviews.
Day 18: Share a list of essential tools every vehicle owner should have for basic repairs and ask your audience to comment with any additional tools they find helpful.
Day 19: Feature a local charity or community event your shop is involved in and ask your audience to share their favorite local causes or community events.
Day 20: Post a “Guess the Car Model” image where followers can guess the make and model of a partially obscured vehicle and comment their answers.
Day 21: Provide tips on how to increase the lifespan of a vehicle’s battery and ask your audience to share their own experiences or tips for maintaining a car battery.
Day 22: Share a short video showcasing your shop’s state-of-the-art equipment and ask your audience to comment with their favorite automotive technology.
Day 23: Offer a free vehicle inspection to your Facebook followers as a limited-time promotion and ask them to tag a friend who might be interested.
Day 24: Share a testimonial from a customer who praised your shop’s transparency in explaining repair costs and ask your audience to share their thoughts on transparent pricing in the automotive industry.
Day 25: Post a customer review that highlights your shop’s attention to detail and commitment to customer satisfaction
Day 26: Provide a checklist for pre-purchase vehicle inspections and ask your audience to share any additional items they would include in the list.
Day 27: Share a photo of a classic car and ask your audience to comment with their favorite classic car models or any interesting stories related to classic cars.
Day 28: Offer a discount on wheel alignment services for customers who mention your Facebook post and ask your audience to tag a friend who might need a wheel alignment.
Day 29: Post a time-lapse video of a complete vehicle restoration project your shop undertook and ask your audience to comment with their favorite car restoration stories or projects.
Day 30: Express gratitude to your Facebook followers for their support and loyalty. Ask them to share their favorite experience with your shop, and in return, offer a special thank-you discount for their next visit.
Throughout the 30-day campaign, make sure to actively engage with your audience by responding to comments, answering questions, and acknowledging their contributions. Encourage them to share their own stories, tips, and opinions, and always express appreciation for their participation. This will create a sense of community and foster ongoing engagement with your auto repair business.
So not bad for artificial intelligence?
Open to investment capital to make your business dreams a reality?
I’m a private investor looking to invest in or acquire a business perhaps like yours, with between $1,000,000 and $20,000,000 in top line revenue or with profits between $500,000 and $4,000,000 within the next 3-6 months.
If this idea is of interest, please let me know and we can set a time for a call to explore the possibilities. You can reply to this email, call me at 210-771-1138 at your convenience, you can schedule a fixed time to talk at www.scheduleonce.com/JamesMontgomery
If you are looking for investment to grow or possibly purchase additional revenue through acquisitions, let’s explore that potential instead. Just get in touch with me as above.
I look forward to learning more about the story of your business
1-Page Marketing Plan
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd
by Allan Dib
The 1-Page Marketing Plan: The Simple Way to Grow Your Business
The 1-Page Marketing Plan is a book that provides a simple and easy-to-follow process for creating a marketing plan that will help businesses grow. The book is divided into nine steps, each of which is represented by a square on a single page. The nine steps are:
- Select your target market. This is the most important step in the marketing plan, as it determines who you will be marketing to.
- Define your offer. What are you offering your target market? What problem are you solving for them?
- Create a compelling message. What will make your target market take notice of your offer?
- Choose your marketing channels. Where will you reach your target market?
- Set your marketing goals. What do you want to achieve with your marketing plan?
- Create a marketing budget. How much money will you spend on marketing?
- Track your results. How will you measure the success of your marketing plan?
- Make adjustments as needed. Your marketing plan is not set in stone. Be prepared to make adjustments as needed.
- Repeat. Keep marketing and growing your business.
In addition to the nine steps, the book also includes a number of other helpful resources, such as a marketing plan template, a list of marketing tools, and a guide to creating marketing materials.
The 1-Page Marketing Plan is a valuable resource for any business owner who wants to create a marketing plan that will help them grow their business. The book is easy to read and understand, and the step-by-step process makes it easy to create a marketing plan that is tailored to your specific business.
Here are some of the key takeaways from the book:
- A good marketing plan starts with a clear understanding of your target market. Who are you trying to reach? What are their needs and wants?
- Your offer should be clear, concise, and compelling. What problem are you solving for your target market? Why should they choose your product or service over the competition?
- Your message should be consistent across all of your marketing channels. This means using the same language, tone, and visuals in your website, marketing materials, and advertising.
- You need to track your results so you can see what’s working and what’s not. This will help you make adjustments to your marketing plan as needed.
- Marketing is an ongoing process. You need to keep marketing your business even after you’ve achieved your initial goals.
If you’re looking for a simple and easy-to-follow way to create a marketing plan that will help you grow your business, then The 1-Page Marketing Plan is a great resource.
Sell Your Business and Profit
How to Sell Your Business for the Highest Possible Price: The Secrets of the Pros
Sell Your Business and Profit: The Secrets of Maximizing Your Sales Price to Achieve Your Dreams by James Montgomery
Sell Your Business and Profit is a book by James Montgomery that provides guidance on how to sell a business for the highest possible price. Montgomery, who has sold and bought over $200 million in businesses, shares his insights on how to prepare your business for sale, market it effectively, and negotiate a favorable price.
The Sell-Your-Business Blueprint: The Step-by-Step Guide to Achieving Your Financial Dreams
The book is divided into four parts:
- Part I: Getting Ready to Sell
- Part II: Marketing Your Business
- Part III: Negotiating the Sale
- Part IV: Closing the Deal
In Part I, Montgomery discusses the importance of getting your business ready to sell. He covers topics such as setting a realistic sales price, creating a business valuation, and documenting your business operations.
In Part II, Montgomery provides guidance on how to market your business effectively. He discusses how to create a marketing plan, reach out to potential buyers, and negotiate the sale.
In Part III, Montgomery shares his insights on how to negotiate a favorable price for your business. He covers topics such as understanding the buyer’s motivations, building rapport, and using leverage to your advantage.
In Part IV, Montgomery discusses the closing process and how to ensure that the sale goes smoothly. He covers topics such as drafting the sales agreement, transferring ownership, and closing the deal.
Sell Your Business and Profit is a comprehensive guide to selling a business. Montgomery’s insights are based on his own experience and the experience of other business owners who have successfully sold their businesses. The book is well-written and easy to follow. It is an essential resource for any business owner who is considering selling their business.
The Golden Ticket: How to Sell Your Business for the Highest Possible Price
Here are some of the key takeaways from Sell Your Business and Profit:
- Get your business ready to sell. This includes setting a realistic sales price, creating a business valuation, and documenting your business operations.
- Market your business effectively. Create a marketing plan, reach out to potential buyers, and negotiate the sale.
- Negotiate a favorable price for your business. Understand the buyer’s motivations, build rapport, and use leverage to your advantage.
- Close the deal smoothly. Draft the sales agreement, transfer ownership, and close the deal.
Sell Your Business and Profit is a valuable resource for any business owner who is considering selling their business. The book is comprehensive, well-written, and easy to follow. It is an essential resource for anyone who wants to maximize the sales price of their business and achieve their financial dreams.
Here are some additional tips for selling your business:
- Hire a qualified business broker. A business broker can help you market your business, find qualified buyers, and negotiate the sale.
- Be prepared to answer questions about your business. Buyers will want to know about your business’s financial performance, its competitive position, and its future prospects.
- Be patient. Selling a business can take time. Don’t expect to find a buyer overnight.
Selling a business can be a complex and challenging process. However, with the right preparation and guidance, you can maximize the sales price of your business and achieve your financial dreams.
Rich Dad Poor Dad
The Rich Dad Poor Dad Formula: How to Build Wealth and Live Financially Free
Rich Dad Poor Dad is a 1997 book by Robert Kiyosaki and Sharon Lechter. The book is a personal finance guide that challenges the traditional way of thinking about money. Kiyosaki argues that the poor and middle class work for money, while the rich have money work for them. He also argues that the key to financial success is to acquire assets, which put money in your pocket, rather than liabilities, which take money out of your pocket.
The book is divided into four parts:
- Part I: The Rich Dad Lesson
- Part II: The Cashflow Quadrant
- Part III: The Education of a Lifetime
- Part IV: The Legacy
In Part I, Kiyosaki introduces the concept of the “rich dad” and the “poor dad.” His poor dad was a highly educated college professor, but he never achieved financial success. His rich dad was a high school dropout who became a self-made millionaire. Kiyosaki learned from his rich dad the difference between assets and liabilities, and how to build wealth through investing.
In Part II, Kiyosaki introduces the “Cashflow Quadrant,” which divides people into four categories based on how they make money:
- E stands for “Employees.” Employees work for a salary or wage.
- S stands for “Self-employed.” Self-employed people work for themselves, but they are still limited by their own time and energy.
- B stands for “Business owners.” Business owners build businesses that generate income even when they are not working.
- I stands for “Investors.” Investors use their money to create passive income, which means that they do not have to work for it.
Kiyosaki argues that the best way to achieve financial freedom is to move from the E and S quadrants to the B and I quadrants.
In Part III, Kiyosaki shares his personal experiences and insights on the importance of education. He argues that the traditional education system does not teach people how to be financially successful. Instead, he recommends that people learn about money by reading books, taking courses, and investing in themselves.
In Part IV, Kiyosaki talks about the importance of leaving a legacy. He argues that the best way to leave a legacy is to teach your children about money and how to build wealth.
The Rich Dad Poor Dad Formula: The Simplest Way to Build Wealth
Rich Dad Poor Dad has been a best-seller since its publication in 1997. The book has been translated into over 51 languages and has sold over 32 million copies worldwide. It has been praised for its simple and straightforward approach to financial education. However, the book has also been criticized for its simplistic views on money and for its promotion of the get-rich-quick mentality.
Here are some of the key takeaways from Rich Dad Poor Dad:
- The rich and the poor have different mindsets about money.
- The rich acquire assets, while the poor acquire liabilities.
- The key to financial success is to have your money work for you.
- The best way to learn about money is to read books, take courses, and invest in yourself.
- The most important legacy you can leave your children is financial education.
Rich Dad Poor Dad is a controversial book, but it is also a thought-provoking one. If you are interested in learning more about personal finance, then this book is definitely worth a read.